NEW YORK -- Marketers have traditionally paid big bucks for creativity the trendy art director, the hot commercial producer, both of whose salaries are covered by hefty hourly billings. But the price of artistic genius may be about to drop dramatically. read more
Tuesday, January 02, 2007
The Future of Creativity: Fast, Cheap, Out of Control (BrandWeek)
NEW YORK -- Marketers have traditionally paid big bucks for creativity the trendy art director, the hot commercial producer, both of whose salaries are covered by hefty hourly billings. But the price of artistic genius may be about to drop dramatically. read more
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