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Wednesday, November 22, 2006

Software provides search marketing analytics. (ThomasNet)


Integrating web analytics, website tracking, and call-center tracking capabilities, Fathom Analytics aggregates data from multiple transaction channels and provides complete picture of Search Marketing initiatives. Marketers can perform analytics of paid search, online display advertising, re-marketing, contextual, and product information feeds. Excel-like features and drag-and-drop interface more here

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