Google’s Eric Schmidt on Click Fraud ‘Let It Happen’ (Search Engine Journal)

Google’s Eric Schmidt on Click Fraud ‘Let It Happen’ (Search Engine Journal)

Google’s Eric Schmidt on Click Fraud ‘Let It Happen’ Google CEO Eric Schmidt will have some answering to do at Search Engine Strategies San Jose over this statement from a Stanford University event earlier in the year, as covered by ZDNet’s Donna Bogatin: According to Schmidt, Google’s auction-based pay-per-click advertising model is inherently self-correcting. Schmidt’s scenario for [...] continue