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Tuesday, October 31, 2006

The Number One Secret to Internet Marketing Success (Blogcritics.org)


The number one rule in Internet marketing is: Target your market. This is good advice. If you don't know who your target market is, you will have a lot of trouble selling your products or services. However, before you can determine who your target market is, you need to know who your competition is. My Mom always told me, "Actions speak louder than words". What she was saying is that you more here

Find Google Custom Search Engines (Addict 3D)


philip links to two directories that have already sprung up for Google Custom Search Engines. continue

Monday, October 30, 2006

Search Engines Power Help With Health (InternetNews.com)


Pew study shows most online health seekers don't check the source and date of the information they find. continue

Optimizing pages for search isn't that hard (About.com)


There are really only five steps you need to take to optimize a page for search engines. But sometimes, it is nice to see it visually. So I took a... continue

Sunday, October 29, 2006

Marketers Demanding Better Count of the Clicks (New York Times)


In an effort to combat click fraud, companies are demanding that online publishers hire auditors to check their ad and viewer counts by the middle of 2007. more here

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: NYT calls Google Bombing a 'campaign tactic' - Googling With Google Is Good, But Very Bad Elsewhere - Coming Soon: Yahoo Directory Tag, With 'No' Option - Did-it President Takes a Shot at SEO - What Does Your Holiday SEM Campaign Look Like? and more. read more

Saturday, October 28, 2006

Forum Hack Enables Google AdSense Code To Be Placed On Site (Search Engine Roundtable)


A WebmasterWorld thread reports how someone with an Invision Power Board, a popular discussion forum software, found Google AdSense code embedded on his site, without him doing it himself. So if you have forum software, double check that it is... read more

AOL Enhances Search with FullView Results (Search Engine Watch)


AOL has rolled out a slick new search interface that automatically integrates Google-powered web search results with multimedia, local or other content from AOL and its partners. more here

AOL Enhances Search with FullView Results (Search Engine Watch)


AOL has rolled out a slick new search interface that automatically integrates Google-powered web search results with multimedia, local or other content from AOL and its partners. read more

Friday, October 27, 2006

Firefox 2.0 Is Not Supported By Google AdSense Referrals (Search Engine Roundtable)


Most you know Mozilla released Firefox 2.0 the other day. And most you know Google AdSense has a Firefox referral program where you can earn money if someone downloads Firefox. As an FYI - this does not apply to them... continue

Firefox 2.0 Is Not Supported By Google AdSense Referrals (Search Engine Roundtable)


Most you know Mozilla released Firefox 2.0 the other day. And most you know Google AdSense has a Firefox referral program where you can earn money if someone downloads Firefox. As an FYI - this does not apply to them... continue

Thursday, October 26, 2006

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: NYT calls Google Bombing a 'campaign tactic' - Googling With Google Is Good, But Very Bad Elsewhere - Coming Soon: Yahoo Directory Tag, With 'No' Option - Did-it President Takes a Shot at SEO - What Does Your Holiday SEM Campaign Look Like? and more. continue

Do You Use Section Targeting in Google AdSense? (Search Engine Roundtable)


There is a nice poll running at DigitalPoint Forums that asks AdSense publishers to vote on if they use Google Adsense's section targeting or not. I explained section targeting in the past, and there is also this AdSense help page... continue

Wednesday, October 25, 2006

New product allows Web sites to customize Google searches (The Arizona Republic)


SAN FRANCISCO - Google introduced a tool this week that allows Web sites and blogs to offer visitors a customized version of its search engine, narrowing down its vast index so the results are more relevant for users. more here

Tuesday, October 24, 2006

Google Custom Search Engines (ISEDB)


Google has just announced a new initiative, known as the Custom Search Engine (CSE) program.  This program is designed to allow the power of human editing to improve search results.  At the same time, Google has also endorsed the notion of distributed search. more here

Google muscle to power custom search engines (AFP via Yahoo! News)


Google announced that bloggers and website operators were free to customize its powerful search engine and put it on their Internet pages complete with money-making ads. more here

Monday, October 23, 2006

Google To Let Publishers Create Custom Searches On Their Own Sites (InformationWeek)


Custom Search Engine lets publishers use menu-driven wizards to optimize Google to their own sites, and share revenue from the searches. more here

Google Embarrasses Analysts Again (ComputerWire via Yahoo!7 News)


Google Inc almost doubled its profit in the third quarter, and saw revenue rocket another 70%, seeing the firm sweep aside analysts' estimates as it has in almost all of its quarterly reports since it went public two years ago. more here

Travelistic Helps Build Out Travel Video Vertical (ClickZ)


The new site features professionally-produced and user-generated video and offers pre-roll ads through Advertising.com. read more

Sunday, October 22, 2006

Highlights from the SEW Blog: Oct. 16, 2006 (Search Engine Watch)


Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web. continue

The young and the wireless (The Star-Ledger)


In Randolph, using search engines, analyzing Web site credibility and ensuring Internet safety are being added to the three R's -- reading, writing and arithmetic -- that are traditionally the core of elementary education. continue

Saturday, October 21, 2006

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google Gadgets Now For Your Website - Is SEO a Game of Outsmarting Search Engines? - Relevant Domain Names - Business Week Article On Click Fraud, and more. more here

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google To Acquire YouTube for $1.65 Billion - Yahoo PPC Management Crash - SEO: What Skills Are Crucial? - Hired An SEO Company & Now Feel Ripped Off - When Are SEO Firms Going To Offer Link Baiting Services? and more. continue

Friday, October 20, 2006

Google gets edge on rival Yahoo! in Internet ads battle (AFP via Yahoo! News)


Internet giant Google has increased its lead over its rival Yahoo! in the battle for the booming Internet advertising sector, driving its stocks up in trading with its results. more here

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Link Building Vs. Brand Building - Yahoo Sales Up, Profits Down - Google AdWords Landing Page Website Optimizer - Live Search's LinkFromDomain Command - Conversion Tracking Revisited, and more. more here

Thursday, October 19, 2006

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google Gadgets Now For Your Website - Is SEO a Game of Outsmarting Search Engines? - Relevant Domain Names - Business Week Article On Click Fraud, and more. continue

Wednesday, October 18, 2006

Domain Name Search 2.0 : PCNames (Search Engine Journal)


One of my favorite online marketing ‘hobbies’ is brainstorming domain names for sites, products, companies and blogs. Admittingly enough, I probably find myself spending about 2 hours a week looking for domains for new products on the market which I think can be spun into a high quality contextual blog revenue generator. Sure, I only register [...] read more

Online advertising (p2pnet.net)


Is it worth the money? read more

Tuesday, October 17, 2006

“We know paid search works for us” (eyefortravel.com)


Try asking Hugo Burge, vice chairman and head of International, Cheapflights Limited, queries about travel meta-search engines. For sure, there won’t be any monotonous answers. continue

Google and Ask.com Insider Search Engine Information (Search Engine Journal)


Yesterday two SEO & search engine experts, Rand Fishkin and Bill Slawski, were taking the time to look into the technologies behind two separate search engines; Google & Ask.com. Rand is trying to figure out the Google algorithmic formula and has simplified his Search Engine Ranking Factors research into one short and simple formula: (KW Usage Score [...] continue

Monday, October 16, 2006

Consumers have few options to control data on Internet services such as search, commerce (Pittsburgh Post-Gazette)


NEW YORK -- If you don't like what your favorite Internet search engine or e-commerce site does with information it collects about you, your options are limited to living with it or logging off. more here

Small business websites on way out? (Hindustan Times)


Mom-and-pop type of small business websites that fail to catch up with latest internet technology would be extinct by the end of 2007, blogging expert Gobala Krishnan predicts. read more

Sunday, October 15, 2006

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google Gadgets Now For Your Website - Is SEO a Game of Outsmarting Search Engines? - Relevant Domain Names - Business Week Article On Click Fraud, and more. read more

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google Gadgets Now For Your Website - Is SEO a Game of Outsmarting Search Engines? - Relevant Domain Names - Business Week Article On Click Fraud, and more. read more

Saturday, October 14, 2006

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google Gadgets Now For Your Website - Is SEO a Game of Outsmarting Search Engines? - Relevant Domain Names - Business Week Article On Click Fraud, and more. more here

Search Engine Forums Spotlight (Search Engine Watch)


Links to the week's topics from search engine forums across the web: Google To Acquire YouTube for $1.65 Billion - Yahoo PPC Management Crash - SEO: What Skills Are Crucial? - Hired An SEO Company & Now Feel Ripped Off - When Are SEO Firms Going To Offer Link Baiting Services? and more. continue

Friday, October 13, 2006

The Search Engine Report - Number 118 (Search Engine Watch)


Search Engine Watch editor-in-chief Danny Sullivan recaps top search engine stories from October 2006. read more

Search sites seek order for online video chaos (Contra Costa Times)


These days, you can't search for a video online without turning up an irrelevant array of skits, celebrity interviews and home-movie bloopers. A search for "Dodgers" turns up a video about draft dodgers, as well as the baseball team, and "Cruise" will turn up footage of Tom Cruise, cruise missiles and cars with cruise control. more here

Wednesday, October 11, 2006

Behind the Scenes in the Search Engine Labs (Search Engine Watch)


Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on? read more

Tuesday, October 10, 2006

YouTube deal builds on Google's 'vast advertiser network' (USA Today)


Tim Carter writes a syndicated newspaper column about home remodeling, but it's Google that provides most of his income. So consider him "ecstatic" that Google this week agreed to buy video-sharing site YouTube for $1.65 billion. read more

Leading eBay Money-Making Expert Exclaims 'Now Anyone Can Do This' (PR Web)


Google's advertising program for publishers, AdSense, is apparently alive and well after all. Internet marketers have been almost hysterical recently wondering if the much-vaunted AdSense program was in trouble. Meanwhile, over at the world's largest marketplace, eBay, David Guindon is showing ordinary folks how to access and use his proprietary techniques for generating serious money on eBay. more here

Monday, October 09, 2006

Blinkx.tv Licenses Video Search Engine to Microsoft (TechWeb)


Blinkx.tv has licensed its video-search engine to Microsoft Corp. for use in some MSN Web properties and Live.com sites. continue

Preparing for Mobile Search Marketing (dmnews.com)


Mobile search marketing is still a small part of the search ecosystem. The number of G3 cell phones capable of providing mobile Internet service is still a small fraction of the roughly 200 million mobile phones now in use in the United States. continue

Sunday, October 08, 2006

No Comment: YouTube And Google Remain Silent On Rumors (InternetWeek)


Google and YouTube don't want to talk about it, but the prospect remains intrinsically intriguing to observers of Internet media. continue

Start Your Engines (Business Today Egypt)


The linguists, academics and Arab nationalists who for years have bemoaned the lack of Arabic content on the internet may soon be able to call it a day: Google, the global search-technology giant, has arrived in Egypt, signaling that Arabic could yet prove profitable on a regional and, indeed, global scale. read more

Saturday, October 07, 2006

PureVideo.com : Meta Video Search Engine (Search Engine Journal)


PureVideo.com : Meta Video Search Engine New meta search engine for online video content, PureVideo.com (Pure Video Search) has launched in beta as a one stop location for the searching of online video across the major Internet video providers. PureVideo.com aggregates crawled data from YouTube, MySpace Video, Comedy Central, Fox Sports, ESPN, CNN, DailyMotion.com and GoFish [...] continue

Google,YouTube Mum On WSJ Report (TechWeb via Yahoo! News)


Google and YouTube don't want to talk about it, but the prospect remains intrinsically intriguing to observers of Internet media. continue

Friday, October 06, 2006

In Pictures: The Next YouTube? (Forbes)


Finding the next big thing in more here

Japan's DoCoMo taps Yahoo for mobile search services (America's Network)


Japan's NTT DoCoMo will add three new search services for its mobile phone users, including Yahoo Japan, a unit of its rival Softbank, a company source, quoted by a Reuters report said. continue

Thursday, October 05, 2006

Google buys house company started in (San Jose Mercury News)


Eight years ago, it was just a sublet near Stanford University, with washer, dryer, hot tub, and a remote to open the door. Soon, it would be home to one of the great innovations in Silicon Valley history. read more

Wednesday, October 04, 2006

Web2 Corp Acquires Search Engine ByIndia.Com, Targeting Largest Projected Internet Population on Planet By 2010 (RedNova)


Web2 Corp (NASDAQ:WBTO) has completed its acquisition of www.ByIndia.com, adding a strategic property that it can enhance to capitalize on one of the fastest growing online communities in the world. continue

10 Online Job Search Tips -- ThirdAge (ThirdAge)


Send your resumé in the exact format requested by the employer. Follow up with a thank-you letter or e-mail. Try various keywords and different job search engines to get as many results as possible. continue

Tuesday, October 03, 2006

KMeth Worm Strikes Yahoo! Messenger Users, Targeting Google AdSense Program in Money Making Scheme (SYS-CON Media)


Research experts at FaceTime Security Labs(TM), the threat research division of IM and greynet security leader FaceTime Communications, have discovered a new threat targeting Yahoo! Messenger users, known as the w32.KMeth worm. The new threat sends users to a Web site serving a barrage of Google AdSense advertisements related to mesothelioma, a rare cancer caused by exposure to asbestos. Because more here

Inxight's Search Extender Filters Google Searches (InformationWeek)


The free application allows users to quickly see and filter search results sets by relevant people, companies, products, and other information categories contained within Google searches, Inxight says. continue

Monday, October 02, 2006

Amazon to stop aggregating search data (Austin American-Statesman)


No more logging on to use popular e-commerce site. SEATTLE — Amazon.com Inc.'s A9 search engine has dropped some of its most widely touted features, including the ability to remember everything a user has ever searched for and a service that showed detailed, street-level images of major cities. continue

Clicks that sting / Armies of citizens have been lured into fraud rings (San Francisco Chronicle)


Louise, a disabled housewife, plays a bit part in a ring of online fraudsters. She spends her days at home in Ohio entering queries in obscure search engines and then clicking on the ads -- over and over again. Louise's illicit clicks cost... continue

Sunday, October 01, 2006

Getting the most out of home-grown skills / UPWARDLY GLOBAL: The foreign-born get guidance on how to use their (San Francisco Chronicle)


Internet giant Google needed people fluent in Spanish and familiar with Latin culture for special advertising projects. The California State Automobile Association, faced with saturation in its mainstream market, wanted to woo Latino members.... read more

Paid Search Has Slight Edge in Conversion Rates Over Organic Search, According to Study (EContent Magazine)


WebSideStory, Inc., a provider of digital marketing and analytics solutions, has announced the results of a new study that shows paid search has only a slight 9% edge in conversion rates over organic search. continue